What can member management software do?
ACCORDING TO FOLA's 2019 ANNUAL MEMBERSHIP SURVEY, MEMBERSHIP ENGAGEMENT IS THE #1 ISSUE FACING YOUR ORGANIZATION. LEARN MORE INSIGHTS HERE.
You’ve got the new recruit! So now what?
First impressions matter & you need to take advantage of this opportunity to offer them a guide to membership benefits, resources, & upcoming events.
* 1st THINGS 1st *
Membership surveys are valuable for a number of reasons. They allow you to collect important feedback from your members, make improvements to your association (thus boosting engagement and retention), and at the most basic level, show your members you genuinely care about their thoughts and happiness.
Can’t really go wrong conducting something like that, can you? The key, though, is making sure you ask the right questions - questions that are going to get you the feedback you need to advance your association.
Intentional onboarding makes members feel part of a community and impacts retention numbers, as this study shows. So how does it work?Any good onboarding campaign comes down to a content strategy defined by two things: value proposition and tone. Figure out what your value proposition is, evaluate it, and work out how to communicate it. Integral to this is knowing your members - what do they want and need from your association, at what level of urgency?
Make that member feel like part of your team! Remember the first time you went to an association event and how that felt? Nerve wracking for most! Making new members feel welcome at your association’s events is a smart investment of resources. Do you offer new member receptions? Offer a new member mentor program? These are just two easy and low-cost ideas that can make the newcomer feel looked after.
How do I know it’s working?
Evaluate new member experiences after the fact to keep improving the process. Make appointments to speak with them post show. Don’t be afraid to ask the hard questions: “How was your experience? Based on your experience, do you plan to attend the next event? What did you like? Dislike? What can we do better?” If you don’t ask, you’ll never know what is working - and what’s not. Then analyze the feedback with your staff and/or Board of Directors.
New member engagement programs work, and they don’t have to be big or expensive. What could you try at your next in-person event to make new attendees feel part of your organization? Start small and iterate over time, and you will be pleasantly surprised at the outcome.
5 QUESTIONS YOU SHOULD ASK YOUR MEMBERS
Do you remember the last time you had a meaningful conversation with a member? Reaching out to your members with strategic questions can help you improve and strengthen all aspects of your association. Here are few topics to get you rolling.
1. What challenges are you and your industry peers facing on a day-to-day basis?
2. What services could the association deliver that no one else will? 3. Do individuals at your organization need more information about how to utilize the resources and services available with your membership?
4. What is the number-one expectation you have from the association?
5. Are you aware of industry partners who should be contacted about membership? (Ask for Referrals. Mention a specific prospect by name.)
Members are less likely to leave if they feel the association’s management understands their needs.
Ask. Listen. Leverage member feedback.
58% of all of Law Association members responding to our survey own their own practice. The above image shows how many lawyers are in our member firms (both owned and operated by a member and those they practice in).
88% of all respondents told us that their Law Association offer some form of Professional Development program (either in person or online). And 82% of respondents tell us their Association charges for in-person events.
At 61%, member engagement is - by far - the biggest challenge facing Law Associations. And FOLA will be working with you over the next year to address this (and other) challenges. You'll find some help on this page as we continue to add content to it.